James"Thunder"Early
03-28-2005, 11:12 AM
http://money.cnn.com/2005/03/28/news/midcaps/burgerking_breakfast/
A BIG breakfast at Burger King?
Chain reported set to debut new Enormous Omelet Sandwich with more calories, fat than Whopper.
March 28, 2005: 9:38 AM EST
NEW YORK (CNN/Money) - Burger King is reportedly set to unveil a new breakfast sandwich that's a huge bet that not everyone is looking to watch their diet.
USA Today reported that the No. 2 fast food chain is set to debut its Enormous Omelet Sandwich Monday.
The sandwich will have one sausage patty, two eggs, two American cheese slices and three strips of bacon, according to the newspaper.
That works out to 730 calories and 47 grams of fat, according to the report -- more than a Whopper burger, which the Burger King Web site said has 700 calories and 42 grams of fat.
While the new breakfast sandwich goes against the trend at some competitors to offer healthier fare, some analysts were quoted as saying the new sandwich is likely to be a sales success.
"The critics will still label it food porn," Sherri Daye Scott, editor at fast-food magazine QSR, told the paper. "But the average male fast-food customer does not have a problem with this."
The new offering could also make Burger King more of a player in the breakfast market, where USA Today reports it is quite a ways behind McDonald's (http://money.cnn.com/quote/quote.html?shownav=true&symb=MCD) (Research (http://cnnfn.investor.reuters.com/Reports.aspx?ticker=MCD)).
Burger King has been privately held since it was sold by British food conglomerate Diageo to a group led by Texas Pacific Group in 2002.
A BIG breakfast at Burger King?
Chain reported set to debut new Enormous Omelet Sandwich with more calories, fat than Whopper.
March 28, 2005: 9:38 AM EST
NEW YORK (CNN/Money) - Burger King is reportedly set to unveil a new breakfast sandwich that's a huge bet that not everyone is looking to watch their diet.
USA Today reported that the No. 2 fast food chain is set to debut its Enormous Omelet Sandwich Monday.
The sandwich will have one sausage patty, two eggs, two American cheese slices and three strips of bacon, according to the newspaper.
That works out to 730 calories and 47 grams of fat, according to the report -- more than a Whopper burger, which the Burger King Web site said has 700 calories and 42 grams of fat.
While the new breakfast sandwich goes against the trend at some competitors to offer healthier fare, some analysts were quoted as saying the new sandwich is likely to be a sales success.
"The critics will still label it food porn," Sherri Daye Scott, editor at fast-food magazine QSR, told the paper. "But the average male fast-food customer does not have a problem with this."
The new offering could also make Burger King more of a player in the breakfast market, where USA Today reports it is quite a ways behind McDonald's (http://money.cnn.com/quote/quote.html?shownav=true&symb=MCD) (Research (http://cnnfn.investor.reuters.com/Reports.aspx?ticker=MCD)).
Burger King has been privately held since it was sold by British food conglomerate Diageo to a group led by Texas Pacific Group in 2002.