Pavan
02-08-2005, 04:57 PM
ABC TELEVISION NETWORK AND AMERICA ONLINE TEAM UP TO GIVE “DESPERATE HOUSEWIVES” FANS WEEKLY EPISODE RECAPS EXCLUSIVELY ON THE AOL® AND AOL.COM® SERVICES
Fans of No. 1 New Show Can Access Wide Array of “Desperate Housewives” Programming on AOL, Including “Best of” Video, Episode Previews, “Housewives” Buddy Icons and More
ABC and America Online today announced that they have teamed up to deliver fans of the number one new hit series, “Desperate Housewives,” weekly online recaps of the show the morning after it airs, exclusively through the AOL service (AOL Keyword: Desperate Housewives) and the AOL.com website (tv.channel.aol.com/housewives).
Each Monday following a new episode of the show, fans will be able to watch three- to four-minute recaps of the previous evening’s episode, as well as a preview of the upcoming week’s episode. Morning-after recaps will be offered through the show’s season finale, and will be archived for viewing through September 2005. Over the course of the season, fans will also be able to enjoy “Best of” videos, highlighting the season’s best moments. They can also customize their AOL® Instant Messenger™ (AIM®) experience with Buddy Icons featuring images of each of the “Housewives.”
“ABC broadcasts the best programming on television, including the No. 1 new show and most talked about show of the season, ‘Desperate Housewives,’” said Bruce Gersh, senior vice president, ABC Business Development. “We are thrilled to partner with AOL, one of the premier online content providers, to bring ‘Desperate Housewives’ fans weekly recaps and highlights of a show they can’t get enough of.”
Patricia Karpas, vice president and general manager, AOL® Television, commented: “This partnership with ABC surrounding the hottest new show of the season, ‘Desperate Housewives,’ further solidifies AOL’s position as a leading provider of compelling and unique video for online consumers. Through this collaboration, we are extending the viewing experience from on-air to online, which will help keep fans engaged between episodes.”
Fans of No. 1 New Show Can Access Wide Array of “Desperate Housewives” Programming on AOL, Including “Best of” Video, Episode Previews, “Housewives” Buddy Icons and More
ABC and America Online today announced that they have teamed up to deliver fans of the number one new hit series, “Desperate Housewives,” weekly online recaps of the show the morning after it airs, exclusively through the AOL service (AOL Keyword: Desperate Housewives) and the AOL.com website (tv.channel.aol.com/housewives).
Each Monday following a new episode of the show, fans will be able to watch three- to four-minute recaps of the previous evening’s episode, as well as a preview of the upcoming week’s episode. Morning-after recaps will be offered through the show’s season finale, and will be archived for viewing through September 2005. Over the course of the season, fans will also be able to enjoy “Best of” videos, highlighting the season’s best moments. They can also customize their AOL® Instant Messenger™ (AIM®) experience with Buddy Icons featuring images of each of the “Housewives.”
“ABC broadcasts the best programming on television, including the No. 1 new show and most talked about show of the season, ‘Desperate Housewives,’” said Bruce Gersh, senior vice president, ABC Business Development. “We are thrilled to partner with AOL, one of the premier online content providers, to bring ‘Desperate Housewives’ fans weekly recaps and highlights of a show they can’t get enough of.”
Patricia Karpas, vice president and general manager, AOL® Television, commented: “This partnership with ABC surrounding the hottest new show of the season, ‘Desperate Housewives,’ further solidifies AOL’s position as a leading provider of compelling and unique video for online consumers. Through this collaboration, we are extending the viewing experience from on-air to online, which will help keep fans engaged between episodes.”