TJL
09-28-2004, 08:24 PM
'CSI: CRIME SCENE INVESTIGATION' COMES TO TOYS 'R US THIS FALL
Released by CBS
"CSI: CRIME SCENE INVESTIGATION" COMES TO TOYS 'R US THIS FALL
NEW YORK, Sept. 28 -- Planet Toys has signed a licensing agreement with CBS Consumer Products to produce a line of CSI: Crime Scene Investigation forensic activity kits to be sold at Toys 'R Us, the CBS Store and the CBS Online Store. The first kit will be a CSI: Forensic Facial Reconstructive Kit, available on October 1, 2004. The other two kits will be available in late October.
"These activity kits will appeal to the younger fans of CSI:," says John Tullock, Director of Marketing for Planet Toys. "The target age is 14 and up. The kits will give the user a chance to discover what it's really like to be a crime scene investigator, and further their interest in forensics."
Ken Ross, VP and General Manager of CBS Consumer Products, says, "We are pleased with this latest extension of the CSI: brand. As interest in forensic science grows in popularity, this is the perfect addition to our successful licensing program."
Jennifer Bennett, Vice President, Merchandising and Licensing of Alliance Atlantis, adds, "These unique products are a terrific example of the perfect license application. In essence, they will allow fans of the show to dive into the world of the series and its characters and deliver a hands-on experience."
The CSI: Forensic Facial Reconstructive Kit will allow the investigator to recreate the skull and realistic facial likeness of a crime scene victim. The kit comes complete with a case that the investigator must solve with the clues provided. When they complete the skull and combine it with the clues, they will be able to solve the case and identify the perpetrator.
The second product released will be a CSI: Forensics Lab. Everything the young investigator needs to solve the case will be included, such as a microscope and fingerprinting kit.
A third kit will be a CSI: DNA Laboratory. This kit will allow the budding scientist to perform different experiments, including exposing the double helix and creating DNA fingerprints. Each kit parallels a CSI: case that must be solved by completing the experiments and analyzing the results.
I can't wait for the David Caruso action figure!
;)
Released by CBS
"CSI: CRIME SCENE INVESTIGATION" COMES TO TOYS 'R US THIS FALL
NEW YORK, Sept. 28 -- Planet Toys has signed a licensing agreement with CBS Consumer Products to produce a line of CSI: Crime Scene Investigation forensic activity kits to be sold at Toys 'R Us, the CBS Store and the CBS Online Store. The first kit will be a CSI: Forensic Facial Reconstructive Kit, available on October 1, 2004. The other two kits will be available in late October.
"These activity kits will appeal to the younger fans of CSI:," says John Tullock, Director of Marketing for Planet Toys. "The target age is 14 and up. The kits will give the user a chance to discover what it's really like to be a crime scene investigator, and further their interest in forensics."
Ken Ross, VP and General Manager of CBS Consumer Products, says, "We are pleased with this latest extension of the CSI: brand. As interest in forensic science grows in popularity, this is the perfect addition to our successful licensing program."
Jennifer Bennett, Vice President, Merchandising and Licensing of Alliance Atlantis, adds, "These unique products are a terrific example of the perfect license application. In essence, they will allow fans of the show to dive into the world of the series and its characters and deliver a hands-on experience."
The CSI: Forensic Facial Reconstructive Kit will allow the investigator to recreate the skull and realistic facial likeness of a crime scene victim. The kit comes complete with a case that the investigator must solve with the clues provided. When they complete the skull and combine it with the clues, they will be able to solve the case and identify the perpetrator.
The second product released will be a CSI: Forensics Lab. Everything the young investigator needs to solve the case will be included, such as a microscope and fingerprinting kit.
A third kit will be a CSI: DNA Laboratory. This kit will allow the budding scientist to perform different experiments, including exposing the double helix and creating DNA fingerprints. Each kit parallels a CSI: case that must be solved by completing the experiments and analyzing the results.
I can't wait for the David Caruso action figure!
;)