dlemond
04-15-2003, 10:42 AM
From TV Guide (April 12-18, 2003):
SWEPT AWAY
The real reason why two NBC shows are making early exits
Season finales for both Scrubs and Good Morning Miami air this week. And, yes, that freaks us out too. Usually, network series don't end for the season until May sweeps- a four week period when shows jazz up their story lines in an attempt to grab more viewers (and thus more advertising dollars).
So is this bad news for Scrubs and Miami? Not according to Mitch Metcalf, NBC's senior vice president of program planning. Scrubs is widely expected to return next season, and Miami "has a good shot" at another year. Both shows are bowing out early, Metcalf says, because they aired few repeats this season, and NBC simply ran out of original episodes and didn't want to use reruns. In their absence, the network might air new and expanded episodes of Friends and Will & Grace. "I know it's annoying and it seems counterintuitive," Metcalf says. "But we end up with a stronger schedule if we do." Scrubs executive producer Bill Lawrence concurs. "The last sweeps were one giant Michael Jackson special," he says. And who needs that?
SWEPT AWAY
The real reason why two NBC shows are making early exits
Season finales for both Scrubs and Good Morning Miami air this week. And, yes, that freaks us out too. Usually, network series don't end for the season until May sweeps- a four week period when shows jazz up their story lines in an attempt to grab more viewers (and thus more advertising dollars).
So is this bad news for Scrubs and Miami? Not according to Mitch Metcalf, NBC's senior vice president of program planning. Scrubs is widely expected to return next season, and Miami "has a good shot" at another year. Both shows are bowing out early, Metcalf says, because they aired few repeats this season, and NBC simply ran out of original episodes and didn't want to use reruns. In their absence, the network might air new and expanded episodes of Friends and Will & Grace. "I know it's annoying and it seems counterintuitive," Metcalf says. "But we end up with a stronger schedule if we do." Scrubs executive producer Bill Lawrence concurs. "The last sweeps were one giant Michael Jackson special," he says. And who needs that?