Farewell Cap'n! Cap'n Crunch Cereal Being Phased Out!

[Brian Damage]

The Soggies have finally won: Cap'n Crunch is quietly sailing into retirement.

Long derided by health experts for its high sugar content – a single serving contains 12 grams – the cereal is no longer being actively marketed by Quaker, DailyFinance reports. It appears parent company Pepsico is forcing the good Cap'n to walk the plank.

Cap'n Crunch was once the No. 1 breakfast cereal, but pressure from the White House and health activists is having an effect on how PepsiCo and other food companies peddle their products to kids. Sales of the cereal were down 6.8 percent in 2010.

Last year, PepsiCo vowed to reduce added sugar per serving by 25 percent and saturated fat by 15 percent in its products over the next 10 years.

"PepsiCo is no longer marketing Cap'n Crunch cereal directly to children. In a sense, you could say that they have retired Cap'n Crunch, and that's a good thing," Jennifer Harris, of the Rudd Center for Food Policy & Obesity at Yale University, told DailyFinance. "Unfortunately, children continue to view hundreds of ads per year for high-sugar cereals from General Mills, Kellogg's and Post Foods."

The critics have a point: Children cereals contain 85 percent more sugar, 65 percent less fiber and 60 percent more sodium when compared with adult cereals, according to the Rudd Center research. The average preschooler has viewed more than 500 television ads for such cereals.

http://lifeinc.today.com/_news/2011/03/09/6228655-capn-crunch-sails-into-obscurity?GT1=43001

http://farm3.static.flickr.com/2191/2421211171_9ec220eb32.jpg

[80sTrivia]

Awww.... my favorite cereal as a kid. Explains why I spent so much time in the dentist's chair back then! :eek:

[Janice]

Another win for the food bully, Michelle Obama. People should be allowed to make their own decisions.

[Family Ties Forever!]

That's a shame. I like crunchy cereal.

I know it's important to eat heatthy, but I think it's going to far when the white house can say which foods I can and cannot eat. I think in moderation certain foods are ok. The White House needs to worry about other things.

[MrCleveland]

That's a shame. I like crunchy cereal.

I know it's important to eat heatthy, but I think it's going to far when the white house can say which foods I can and cannot eat. I think in moderation certain foods are ok. The White House needs to worry about other things.

American Liberals has to stop being Communistic! They are telling us what to do and what not to do!

Soon...ALL fatty/sweet foods will be taxed/banned!ohno:

[Marvo301]

Oh Cap'n my Cap'n! Sorry you're be made to walk the plank by those horrible pirates who hide behind the name "government"!

[Stuck In The '70's]

Fruit Loops will be next. :rolleyes:

[Georgia's on my Mind]

it's magically delicioso

[catlover79]

BOOOOOOOOOOOOOOOOOO!!! :mad: :mad: :mad: :mad: :mad:

[andress_jade]

This upsets me greatly. Cap'n Crunch's Crunch Berries are my favorite cereal! I recently bought OOPS! All Berries and I love it. I can't believe they are getting rid of it. It sucks. I knew there was another reason to hate Obama. :mad: :mad: RIP Cap'n Crunch, you will be greatly missed by your biggest fan. :( :( :(

[biffbronson]

Cap'n Crunch used to be incredibly popular on college campuses. It wasn't just little kids who were enjoying it...! The manufacturer is free to dump their brand, but we all know that there are plenty of other cereal makers who will be more than happy to fill in the void!

[kev411]

What a load of crap!!:mad:

[YoliUSA]

I love Cap'n Crunch! Haven't eaten it for a while though, I must get a box for old time's sake before it disappears from shelves.

[Dr. Thong]

It doesn't say they're going to stop making the cereal, just that they're not actively marketing it to kids. However, I imagine if sales drop, the cereal will no longer be made.

I don't want Big Brother Gov't telling me I can't eat this or that. I'm old enough to know better and if I want some sugary cereal, dammit, I'll have it!!

BTW, I was listening to talk radio about the whole Michelle Obama thing with nutrition and the host pointed out that at a recent big dinner (I forget the occasion) at the White House, the calorie count for the meal they served was 2200 calories!:eek:

Apparently, Miz Obama feels it's okay to tell you how you should or shouldn't eat, but it's okay for her to serve a high calorie meal.:D

[LUNCH]

I liked their older commercials too.At least with Captain Crunch people knew and know what they are getting.They know it is a sweet tasting cereal and nothing more. It does NOT try to 'masquerade' as some type of healthy food like most of the cereals have been doing for the past 20 years or so.Captain Crunch is what it is, and not a scam like other cereals.---If you ask me ,crack down on the other cereals and all the other foods etc. that try to fool people into thinking they are healthy when they not much more than junk food .Get rid of stuff like high fructose corn syrup and other things which are bad for you and rarely used in many other first world countries.

[browneyes106]

That's a shame. I like crunchy cereal.

I know it's important to eat heatthy, but I think it's going to far when the white house can say which foods I can and cannot eat. I think in moderation certain foods are ok. The White House needs to worry about other things.

I think most foods are ok in moderation. Fast food, sodas, certain cereals and certain junk are all ok in moderation. In recent years, the people who eat and drink these types of foods and beverages excessively are the ones that end up with health problems and I can sort of see why Michelle Obama targets certain things, but she needs to realize that not everyone eats these types of food excessively.

[Dork]

I am eating Peanut Butter Captain Crunch right now....

[MickeyMac]

This is a damn shame.


Captian Crunch is one of my favorite cereals.



What is going on with this country when the government is now telling us what we can and what we cant eat??



Why do I feel like I am living in the former Soviet Union???

[old grouch]

This just isn't right. Tony the Tiger, the Trix Rabbit and the other cereal mascots should hold a protest on the White House lawn in order to save Cap'n Crunch.

[catlover79]

Yup!! Let's add Count Chocula, Frankenberry, Toucan Sam, Boo Berry, Snap, Crackle & Pop, the Lucky Charms Leprachaun, the Keebler Elves, and Sugar Bear to this protest. Their rights are being trampled on!!! :mad: :eek: :crazy:

[Marvo301]

Yup!! Let's add Count Chocula, Frankenberry, Toucan Sam, Boo Berry, Snap, Crackle & Pop, the Lucky Charms Leprachaun, the Keebler Elves, and Sugar Bear to this protest. Their rights are being trampled on!!! :mad: :eek: :crazy:
Don't forget Dig Em (Sugar Smacks) Sunny the Cuckoo Bird (Cocoa Puffs) and Cornelius the Rooster (Corn Flakes).

[Zoneboy]

http://www.rob-sheridan.com/sketchblog/pics/cerealmascotreunion.jpg

[catlover79]

^ That pic is both funny and sad at the same time!!! :crazy:

[80sTrivia]

^Awesome pic, Zoneboy!!! :lol:

[Penny Lane]

Oh No! Say it isn't so! Cap'n Crunch Peanut Butter cereal is my favorite! What a crock!:mad: :mad:

[tv star collector]

I liked their older commercials too.At least with Captain Crunch people knew and know what they are getting.They know it is a sweet tasting cereal and nothing more. It does NOT try to 'masquerade' as some type of healthy food like most of the cereals have been doing for the past 20 years or so.Captain Crunch is what it is, and not a scam like other cereals.---If you ask me ,crack down on the other cereals and all the other foods etc. that try to fool people into thinking they are healthy when they not much more than junk food .Get rid of stuff like high fructose corn syrup and other things which are bad for you and rarely used in many other first world countries.

The original Cap'n Crunch commercials, produced by Jay Ward and Bill Scott
in the 1960s, were classics ... and probably more entertaining than some of
the shows they interrupted!

[Rezny@gmail.com]

Calm diwn,guys.I just went to www.msn.com.and it said in the article that ,and this came from the head of Quaker Oats,that Cap'n Crunch is here to stay.So do not worry:Cap'n Crunch isn't going anywhere.In other words,according to Quaker,it will STILL be made.

[Retro4Life]

Loved the Captain as a kid. It's understandable about not marketing it to kids; they get way too much sugar as it is. If only the parents would monitor their kids diet more closely, they could incorporate some treats like CC in without overdoing it. As it is, the government or big business is once again "forced" to play the parental role themselves, and that's a shame.

[Retro4Life]

http://www.rob-sheridan.com/sketchblog/pics/cerealmascotreunion.jpg

Charles, that picture is awesome!! :lol:

[biffbronson]

The original Cap'n Crunch commercials, produced by Jay Ward and Bill Scott in the 1960s, were classics ... and probably more entertaining than some of the shows they interrupted!

I think they also did the spots for Quisp and Quake too, both Quaker products as well.

I used to eat Quisp a lot. Actually I think these cereals do have some decent nutritional value. I've always had good health, and in fact better than my brother's -- who rarely touched them!

[Retro4Life]

^ I loved Quisp. And it always reminded me of Captain Crunch. (I got the propeller beanie that was battery operated, WAAAAY back in the day; just to show how passionate I was about the little alien and his cereal!)

[catlover79]

It's so funny. I pasted this link onto my FB page last night and one of my girlfriends said that she told her boyfriend, and he almost cried. :lol:

[ABlairican Pie]

I read that the government is partly behind the ending of production of Cap'n Crunch. Obviously the feds are trying to determine what gets fed to people and especially children. Creating a Prohibition atmosphere is NOT going to teach people about nutrition. It will only create more of a desire. I have never eaten more nutritiously than I have in the past several months, but I would never deny anyone their right to sugar-coated cereal--because sometimes, YOU JUST GOT TO HAVE IT. Not all the time, but every once in a while is fine. You know that the other sugary cereals are gonna go next. ohno:


I can't imagine a world without Cap'n Crunch. :( We should start a petition to save the Captain.

[Penny Lane]

Looks like most of us misunderstood all this! I'm glad that they are still making the cereals. As for marketing to kids. It always worked for me! I love those sugary cereals! Remember when Honey Smacks used to be Sugar Smacks? The same goes for Sugar Crisp which is now Golden Crisp. It's the parents who buy the cereals. So it is up to them what their kids eat! Anyway, when my kids were little it was the toy inside the box which appealed to them more than the cereal itself. :lol:

[Penny Lane]

^ I loved Quisp. And it always reminded me of Captain Crunch. (I got the propeller beanie that was battery operated, WAAAAY back in the day; just to show how passionate I was about the little alien and his cereal!)


Oh yeah! Quisp and Quake! The Quisp character was an alien. I'm not sure what Quake was but he wore work boots with yellow laces. In fact when my husband and I were dating he used to wear the same type of boots in the winter. My girlfriend and I nicknamed him "Quake".:lol:

[ABlairican Pie]

Oh yeah! Quisp and Quake! The Quisp character was an alien. I'm not sure what Quake was but he wore work boots with yellow laces. In fact when my husband and I were dating he used to wear the same type of boots in the winter. My girlfriend and I nicknamed him "Quake".:lol:
I remember Quake was a big buff miner with a miner's lamp-helmet. He and Quisp were always duking it out for popularity. Somehow, in 1970, I remember Quake got some sort of image makeover by having him look leaner with a cape and Three Musketeers-style hat, like some sort of dashing movie hero. I never really got into that look. I doubt anyone remembers that look he had, unless you were a sugary-cereal addict like I was. :liplick: :lol: :happyface

Quisp and Quake were basically Cap'n Crunch in a different form.

[ABlairican Pie]

Looks like most of us misunderstood all this! I'm glad that they are still making the cereals. As for marketing to kids. It always worked for me! I love those sugary cereals! Remember when Honey Smacks used to be Sugar Smacks? The same goes for Sugar Crisp which is now Golden Crisp. It's the parents who buy the cereals. So it is up to them what their kids eat! Anyway, when my kids were little it was the toy inside the box which appealed to them more than the cereal itself. :lol:
Remember the cartoon in the 60's, "Linus the Lion-Hearted" with all the Post cereal characters? There was Sugar Bear, Lovable Truly the postman who always saved the little dog from the clutches of the evil dog-catcher Richard Harry Nearly III, Little So-hi, the Chinese kid, and others. It was interesting how back in the 60's cereal characters could have their own show.

So what would they call Sugar Bear now?? :confused: Sugar is not entirely the evil product everyone thinks it is, not really that different from honey. Small amounts of it are okay.

[Penny Lane]

Remember the cartoon in the 60's, "Linus the Lion-Hearted" with all the Post cereal characters? There was Sugar Bear, Lovable Truly the postman who always saved the little dog from the clutches of the evil dog-catcher Richard Harry Nearly III, Little So-hi, the Chinese kid, and others. It was interesting how back in the 60's cereal characters could have their own show.

So what would they call Sugar Bear now?? :confused: Sugar is not entirely the evil product everyone thinks it is, not really that different from honey. Small amounts of it are okay.

Yup I remember all of those 60's characters! Man we are really dating ourselves!:lol: Wasn't Lovable Truly associated with Alpha-Bits?
As for the sugar myth I read recently that a sugar buzz in kids is totally untrue. Geez, I remember eating brown sugar sandwiches when I was a kid. Yum!!!!!!!!!!!!!!!!:liplick: I agree that too much sugar can be bad for the teeth and can cause obesity but it does not cause hyperactivity in children. I think that some parents just use that as an excuse for a bratty kid! Blame it on the sugar!I wish that I could remember where I saw that!:wave: :wave:

I just googled the question and there are numerous sources debunking this myth.

[OH Nuts!]

I love this cereal as a kid and bet I still would (but probably too sugary and too low in fiber for me now.) Too bad for the kiddies though

[browneyes106]

http://www.rob-sheridan.com/sketchblog/pics/cerealmascotreunion.jpg

lol. A friend mine had that pic as his desktop wallpaper for awhile.

[MrCleveland]

http://www.rob-sheridan.com/sketchblog/pics/cerealmascotreunion.jpg

The REAL Breakfast Club!

[Brad]

Again, they are not phasing out Cap'n Crunch.

Debunker: No, Michelle Obama Is Not Killing Cap’n Crunch (http://gawker.com/#!5780536/no-michelle-obama-is-not-killing-capn-crunch)

Hamilton Nolan

Whether you're a child, an adult desperately trying to cling to the bygone symbols of childhood, or simply have a poorly developed palate, the fact is, you love Cap'n Crunch™ brand breakfast cereal, despite all of the good reasons not to. Well, good news, corn syrup fetishists: contrary to published reports, your beloved cartoon-clad corn byproduct nuggets are not disappearing.

Ad Age (http://adage.com/article/news/cap-n-crunch-quaker-oats-cereal-icon-staying-put/149318/) reports that Quaker Oats is not—repeat, not—becoming extinct. "Reports of Cap'n Crunch's demise are greatly exaggerated," says the Quaker Oats Corporation, in a heartening statement. Why did everyone fear the Cap'n was dying out?

A Fox News blog (http://nation.foxnews.com/culture/2011/03/08/food-police-kill-cap-n-crunch) cited the Daily Finance story (http://www.dailyfinance.com/story/media/capn-crunch-easing-into-retirement/19868402/) under the headline "Food Police Kill Cap'n Crunch," playing off the original story's suggestion that pressure from the federal government — including first lady Michelle Obama's anti-obesity campaign — "may explain why the Cap'n is less visable than he was in years past."

A Fox News story that Michelle Obama is part of a government conspiracy to take away a beloved American icon turns out to be less than accurate? Sure, believe that if you want. More Cap'n Crunch for me to stockpile.

[ABlairican Pie]

Again, they are not phasing out Cap'n Crunch.

Debunker: No, Michelle Obama Is Not Killing Cap’n Crunch (http://gawker.com/#!5780536/no-michelle-obama-is-not-killing-capn-crunch)

Hamilton Nolan

Whether you're a child, an adult desperately trying to cling to the bygone symbols of childhood, or simply have a poorly developed palate, the fact is, you love Cap'n Crunch™ brand breakfast cereal, despite all of the good reasons not to. Well, good news, corn syrup fetishists: contrary to published reports, your beloved cartoon-clad corn byproduct nuggets are not disappearing.

Ad Age (http://adage.com/article/news/cap-n-crunch-quaker-oats-cereal-icon-staying-put/149318/) reports that Quaker Oats is not—repeat, not—becoming extinct. "Reports of Cap'n Crunch's demise are greatly exaggerated," says the Quaker Oats Corporation, in a heartening statement. Why did everyone fear the Cap'n was dying out?

A Fox News blog (http://nation.foxnews.com/culture/2011/03/08/food-police-kill-cap-n-crunch) cited the Daily Finance story (http://www.dailyfinance.com/story/media/capn-crunch-easing-into-retirement/19868402/) under the headline "Food Police Kill Cap'n Crunch," playing off the original story's suggestion that pressure from the federal government — including first lady Michelle Obama's anti-obesity campaign — "may explain why the Cap'n is less visable than he was in years past."

A Fox News story that Michelle Obama is part of a government conspiracy to take away a beloved American icon turns out to be less than accurate? Sure, believe that if you want. More Cap'n Crunch for me to stockpile.
WOO-HOO!!!!!! THE CAPTAIN STAYS!!!!!!!! :woohoo: :rock: :rock:

Had me worried for a while. :grr:

Btw, does anyone remember over twenty years ago when Metallica was first on the Grammies and Lars Ulrich was wearing a Captain Of Crunch t-shirt?? :cool:

[catlover79]

I just want to let Michelle Obama know that not ALL of us in America are obese!!!! Some of us could use the extra carbs!!!

[Janice]

http://www.dailyfinance.com/story/media/capn-crunch-easing-into-retirement/19868402/

Is Cap'n Crunch Easing Quietly Into Retirement?

By JONATHAN BERR (http://www.dailyfinance.com/writers/jonathan-berr/) Posted 10:00 AM 03/07/11

Cap'n Horatio Magellan Crunch, who has sailed the Seven Seas for Quaker Oats since 1963, has fallen into the brand equivalent of the Bermuda Triangle.

The cartoon sailor is nowhere to be found on the Quaker website (http://www.quakeroats.com/home.aspx). Quaker's corporate parent, PepsiCo (PEP (http://www.dailyfinance.com/quotes/pepsico-inc/pep/nys)), doesn't go out of its way to trumpet its association with the Good Cap'n, either. He doesn't even make an appearance in recipes for yummy treats such as Cap'n Crunch French Toast (http://www.seriouseats.com/recipes/2009/02/sunday-brunch-capn-crunch-french-toast.html) or Cap'n Crunch Ice Cream Pie. (http://www.cooks.com/rec/search/0,1-0,cap_n_crunch,FF.html)

The last press release (http://www.pepsico.com/PressRelease/ACCORDING-TO-A-NEW-SURVEY-KIDS-SAY-A-PIRATES-LIFE-FOR-ME05182007.html) I could find about the brand was in 2007 on a not-too-surprising survey that found that 83% percent of kids ages 8 to 13 thought it would be fun to be a pirate. For generations of children, Cap'n Crunch made eating cereal fun. According to nutritionists, this kind of food association is one of the reasons behind America's soaring childhood obesity rates, which have doubled over the past 20 years.

Pressure from Washington

PepsiCo. and other food companies are under pressure from the White House -- especially from First Lady Michelle Obama -- to make their products healthier. Activists have long been irate over the marketing of sweetened cereals such as Cap'n Crunch to children. Last year, PepsiCo vowed to reduce added sugar (http://articles.nydailynews.com/2010-03-22/news/27059678_1_sugary-drinks-makers-salt-and-sugar) per serving by 25% and saturated fat by 15% in its products over the next 10 years. This pressure may explain why the Cap'n is less visible than he was in years past. A company spokesperson did not respond to a request for comment.

"Our research shows that PepsiCo is no longer marketing Cap'n Crunch cereal directly to children. In a sense, you could say that they have retired Cap'n Crunch, and that's a good thing," writes Jennifer Harris, director of Marketing Initiatives at the Rudd Center for Food Policy & Obesity at Yale University, in an email. "Unfortunately, children continue to view hundreds of ads per year for high-sugar cereals from General Mills, Kellogg's and Post Foods."

PepsiCo, also the parent company of snack maker Frito-Lay, is a member of the Children's Food and Beverage Advertising Initiative, a voluntary food industry self-regulation program designed to make sure that children under 12 see advertisements for healthy foods. Indeed, the Grocery Manufacturers Association (GMA), the food and beverage industry's main lobbying arm, says on its website that the industry has changed its marketing practices "with more than two-thirds of food and beverage television advertising geared toward kids under 12 used to promote good nutrition, healthy lifestyles and simply making healthy food choices."

No Longer No. 1 Kids' Brand

Cap'n Crunch generated more than $118.6 million in sales last year from supermarkets, drugstores and mass-market retailers, down 6.8% from a year earlier, according to data from Symphony Group/IRI, a Chicago-based market research firm, which excludes sales from Walmart Stores (WMT (http://www.dailyfinance.com/quotes/wmt/nys)), club stores and convenience stores. Overall cereal sales were $6.42 billion, down 3.25% versus 2009, the market researcher says. In 2007, PepsiCo called it "the number one kids, presweetened brand in the ready-to-eat cereals category." That's not the case now as private-label brands and competitors such as Cheerios are bigger sellers.

"No, [Cap'n Crunch] is not close to the top," says Ryan Stredney, a spokesman for Symphony Group/IRI, in an email. "The whole brand line has under 2% market share of cold cereal."

The cereal sailor is hardly the only underemployed spokesman. Ronald McDonald, (http://www.dailyfinance.com/story/company-news/ronald-mcdonald-put-to-pasture-as-fast-food-chain-gentrifies/19866419/) too, has been sidelined by McDonald's (MCD (http://www.dailyfinance.com/quotes/mcd/nys)) as the fast-food giant tries to present a more sophisticated image to market expensive coffee drinks instead of Happy Meals, Bloomberg News (http://noir.bloomberg.com/apps/news?pid=newsarchive&sid=a6RQfF1uVEZY) recently reported.

The beloved cereal spokesman may be fading, but PepsiCo still keeps him around. The company includes Cap'n Crunch cereal on its list of brands both on its corporate website and annual report. And his image continues to appear on the cereal boxes. The company also maintains a Cap'n Crunch website (http://www.capncrunch.com/cc_faqs/index.aspx), which trumpets that "It's an excellent source of seven essential vitamins and minerals, is low in fat, and contains zero grams of trans fat per serving."

And What About the Sugar?
What the site doesn't discuss is sugar. A single serving of Original Cap'n Crunch has 12 grams of the stuff, which nutritionists say is almost half of the recommended daily intake. It's also less than what's in many other children's cereals. According to Rudd research, the average preschooler sees 642 ads per year on TV, almost all of which are for cereals of questionable nutritional value.

"General Mills has announced that cereal advertised to children would contain 10 grams of sugar or less per serving, with some products already containing 9 grams of sugar. Post Foods is following suit to reduce the amount of sugar in its children's cereals," says Christine Munsell, research associate at Yale's Rudd Center, in an email.

Cap'n Crunch's Crunch Berries is tied for first on Rudd's list of the least nutritional cereals marketed to children and families. Perhaps it's time for the good Cap'n to retire from the cereal navy to avoid walking the plank.


See full article from DailyFinance: http://srph.it/f3iOqU

[Retro4Life]

I just want to let Michelle Obama know that not ALL of us in America are obese!!!! Some of us could use the extra carbs!!!

That outfit looks great on you, Monika. :)

[catlover79]

Thank you.

[biffbronson]

"According to Rudd research, the average preschooler sees 642 ads per year on TV, almost all of which are for cereals of questionable nutritional value."

When I was growing up, I ate stuff like Super Sugar Crisp (the orginal title), Fruity Pebbles, Apple Jacks, Frosted Flakes, Cocoa Krispies, and Honeycomb pretty regularly -- sometimes more than once per day. And I've never been obese or suffered any health problems. Teeth fine, don't wear glasses, never had a hospital stay, etc.

I think the vitamins and minerals in the cereals ARE beneficial. In those same years, I never took a vitamin supplement tablet or pill. I really believe that I have the minerals and stuff in those cereals to thank for my good health...!

We're hearing some reports now about chocolate being beneficial. But the expert nutritionists will do their best to suppress that as they continue to try to force everyone to eat like rabbits.

[TVFactFan]

The Soggies have finally won: Cap'n Crunch is quietly sailing into retirement.

Long derided by health experts for its high sugar content – a single serving contains 12 grams – the cereal is no longer being actively marketed by Quaker, DailyFinance reports. It appears parent company Pepsico is forcing the good Cap'n to walk the plank.

Cap'n Crunch was once the No. 1 breakfast cereal, but pressure from the White House and health activists is having an effect on how PepsiCo and other food companies peddle their products to kids. Sales of the cereal were down 6.8 percent in 2010.

Last year, PepsiCo vowed to reduce added sugar per serving by 25 percent and saturated fat by 15 percent in its products over the next 10 years.

"PepsiCo is no longer marketing Cap'n Crunch cereal directly to children. In a sense, you could say that they have retired Cap'n Crunch, and that's a good thing," Jennifer Harris, of the Rudd Center for Food Policy & Obesity at Yale University, told DailyFinance. "Unfortunately, children continue to view hundreds of ads per year for high-sugar cereals from General Mills, Kellogg's and Post Foods."

The critics have a point: Children cereals contain 85 percent more sugar, 65 percent less fiber and 60 percent more sodium when compared with adult cereals, according to the Rudd Center research. The average preschooler has viewed more than 500 television ads for such cereals.

http://lifeinc.today.com/_news/2011/03/09/6228655-capn-crunch-sails-into-obscurity?GT1=43001

http://farm3.static.flickr.com/2191/2421211171_9ec220eb32.jpg



Captain Crunch only negative was getting SOGGY too fast

[Rezny@gmail.com]

"According to Rudd research, the average preschooler sees 642 ads per year on TV, almost all of which are for cereals of questionable nutritional value."

When I was growing up, I ate stuff like Super Sugar Crisp (the orginal title), Fruity Pebbles, Apple Jacks, Frosted Flakes, Cocoa Krispies, and Honeycomb pretty regularly -- sometimes more than once per day. And I've never been obese or suffered any health problems. Teeth fine, don't wear glasses, never had a hospital stay, etc.

I think the vitamins and minerals in the cereals ARE beneficial. In those same years, I never took a vitamin supplement tablet or pill. I really believe that I have the minerals and stuff in those cereals to thank for my good health...!

We're hearing some reports now about chocolate being beneficial. But the expert nutritionists will do their best to suppress that as they continue to try to force everyone to eat like rabbits.When I was growing up,I ate most of the same stuff you did(except for Super Sugar Crisp-I was not a fan of that cereal,but the rest of the ones you mentioned I liked),and I'm in pretty good shape for a guy my age(53 going on 54).And NOW they're saying sugar is GOOD for you.Teeth,no.Otherwise,yes.

[catlover79]

As long as it's in moderation and you brush your teeth, it shouldn't matter!!

[KurtfromPitts]

When I was little, my cereal tastes ran mainly to the Variety packs and similar products Kellogg and others put out. I was more into the box designs than into the stuff inside, although the cereals weren't too bad.

[CommonTater]

I wish the White House would stay out of people's personal life/business. I feel nobody has a right to tell you what to eat etc.
It's funny that Michelle is trying to control what we eat but I have seen her eat things she tells us not to eat. Pot /Kettle Michelle!

[MickeyMac]

I wish the White House would stay out of people's personal life/business. I feel nobody has a right to tell you what to eat etc.
It's funny that Michelle is trying to control what we eat but I have seen her eat things she tells us not to eat. Pot /Kettle Michelle!




If I am not mistaken I believe its the White House's job to run the country and focus on international affairs. Somebody needs to get after these people in Washington and tell them to do the job they are voted in to do.

[old grouch]

Unfortunately, the people in Washington aren't listening.

[Steve M.]

If all you guys want to eat sugary foods and lose your teeth and gain a belly and possibly get diabetes and make yourselves so unattractive our women aspire to marrying Britboys for being leaner, trimmer and smarter - sure, go ahead and eat sugary, fatty cereal. That girl you had your eye on in high school will be living in London with her suave husband laughing at you for your food choices while her kids eat Weetabix and like it!

:p

[Steve M.]

Okay, I'm kidding, they'll really be marrying suave Frenchmen and feeding their kids museli and sending their relatives in the States copies of Mirielle Giuliano's "Frenchwomen Don't Get Fat!" to drive the point home what atrocious eating habits we Americans have!

[Janice]

True, many Americans have terrible eating habits, but it's THEIR eating habits, not the governments. Once the government starts going where it has no business, is when we lose more of our freedoms. It's about choice. That's what I hear from so many, how CHOICE is so important, especially when it comes to abortion. Now that's between between a woman and her doctor. No problem with killing a baby. That's a choice that must be protected. Just keep the burgers and fries away from people, at all cost.

[Retro4Life]

If all you guys want to eat sugary foods and lose your teeth and gain a belly and possibly get diabetes and make yourselves so unattractive our women aspire to marrying Britboys for being leaner, trimmer and smarter - sure, go ahead and eat sugary, fatty cereal. That girl you had your eye on in high school will be living in London with her suave husband laughing at you for your food choices while her kids eat Weetabix and like it!

:p

Well, that's all a little extreme, isn't it, now?

No one here has advocated gorging themselves on unhealthy foods. The point is who is to decide what we eat; the individual or the government? I'm fine with targeting more healthy foods toward kids, but adults should have the right to choose for themselves. Dan Ackroyd once observed, wisely, I'd say, that we all come into this world as pure vessels, and we all choose what we put into that vessel. Living is, in and of itself, a corruption of that purity. Or to put it in the words of Jim Morrison (oh yes, another one of the dreaded AMERICANS!) "no one here gets out alive". You can eat your tofu and cardboard bread and cereal till the cows come home and you're STILL going to get old and feeble, you're STILL going to get weak, and you're STILL going to die. Don't presume that there's some sort of magic health regimen that will insulate you from all (or any) of that.

And before you make any more erroneous or ill advised assumptions, I weigh about 145 pounds soaking wet, I exercise regularly, don't drink alcohol or soda, don't smoke, rarely eat fried food and at a recent Dr. appointment, my doctor told me my blood cholesterol is "better than his is." I'm just advocating individual choice, and if I want to splurge for a day or two and gobble down some sugary cereal, I'll damned well do it, and you should be able to, as well, whether you choose to actually do so or not.

[isiahthomas]

I don't like hearing this because i love Captain Crunch and Crunch Berries cereal. They have a new cereal for Captain Crunch called Oops Berries i think and the cereal is red and blue berries only. I've been buying it lately and i like it. Anybody know where i can get Franken Berry cereal from and Mr T cereal? I'm gonna look for them online to see if i can buy them. I miss Mr T cereal. I haven't eaten that since the 80's.