PDA

View Full Version : After 50 Years, KFC Gets Rid Of Their "Finger Lickin Good" Slogan

Brian Damage
03-02-2011, 12:31 AM
For 50 years, Kentucky Fried Chicken (KFC) has attracted customers with its 'finger lickin' good' punch line, but the company has decided to ditch the slogan for a healthier one now.

The catchphrase originated by accident in the 1950s when franchisee David Harman was shown eating chicken and licking his fingers in the background of an American TV commercial.


A viewer phoned up to complain about the incident and spoke to manager Ken Harbough, who replied, "Well it's finger lickin' good."

The re-branding exercise will coincide with the introduction of healthier frying oils and meals cooked on a griddle instead of in a frier. There are also plans to show the calorie content of all items on KFC's menus from September.

""Finger lickin' good" is... very food-centric. "So Good" is still about the food, but it also allows us to more effectively communicate the breadth of different things about the brand, such as our people," the Daily Mail quoted KFC's Martin Shuker as saying.

The chain has been working closely with The Food Network as a partner in the Department of Health's 'Responsibility Deal,' which aims to give customers greater choice.

Read more: KFC Not 'Finger Lickin' Good' Anymore! http://www.medindia.net/news/KFC-Not-Finger-Lickin-Good-Anymore-81286-1.htm#ixzz1FPuXOnDG

http://myliteraryquest.files.wordpress.com/2010/06/kfc_colonel_circle.jpg
Retro4Life
03-02-2011, 12:40 AM
Pul-leeze. :rolleyes:

Is nothing safe from the PC police??
MickeyMac
03-02-2011, 12:44 PM
Sheeeeezzzzzzz


If stuff like this keeps up the government will turn Communist!
PlayOn
03-02-2011, 12:49 PM
It should be: 'You think you're eating chicken? Hahahah!'
old grouch
03-02-2011, 01:02 PM
So, am I no longer allowed to lick my fingers when I eat Kentucky Fried Chicken???
MrCleveland
03-02-2011, 05:11 PM
If KFC wants healthier chickens...they should have organic farms where chickens run free and get natural foods, rather than Pamela Lee getting in our faces with her giant boobs and no brain telling us that KFC is Finger-Lickin Bad!
PlayOn
03-03-2011, 01:37 AM
If KFC wants healthier chickens...they should have organic farms where chickens run free and get natural foods, rather than Pamela Lee getting in our faces with her giant boobs and no brain telling us that KFC is Finger-Lickin Bad!

agreed. if a person wants to be a vegeterian, that's their business. But don't make everybody go veggie simply because it's against YOUR views!
Hollywood Rock Chic
03-03-2011, 01:57 AM
Awesome :thumbsup: They took my advice, and now their new slogan is: "KFC is Finger-Lickin NASTY!!!" :woohoo: :woohoo:
Schmoopie
03-03-2011, 02:05 AM
Ugh, just the thought of KFC makes me sick. The only time I ever went there on a regular basis was back in 1987-88 when I was in college. They had these sandwiches called Chicken Littles and they were just a flat piece of fried chicken with mayo on a biscuit. I think they were pretty cheap, but OMG, I was so addicted to those! But I will never eat at KFC now... Makes my stomach churn!
Doodyville10019
03-03-2011, 01:23 PM
I never did like their fried chicken - too greasy and too bland. Their grilled chicken, however, is really good. If I want fried chicken, I'll go to Popeye's anytime!
catlover79
03-03-2011, 01:24 PM
So, am I no longer allowed to lick my fingers when I eat Kentucky Fried Chicken???

I guess not!! :eek: :crazy: :lol:
clj2
03-03-2011, 04:26 PM
I enjoy change like this, myself. After 50 years, IMO, it's time for a little change, regardless.
Rezny@gmail.com
03-04-2011, 12:43 AM
Obviously,KFC has NOT learned that if "it ain't broke,don't fix it".
KurtfromPitts
03-05-2011, 10:30 AM
Colonel Sanders is probably spinning in his grave.
Stuck In The '70's
03-05-2011, 11:20 AM
If people want healthy food, they don't go to fast food places. Changing a slogan isn't going to change that. It's all about being PC.
Retro4Life
03-05-2011, 01:58 PM
If people want healthy food, they don't go to fast food places. Changing a slogan isn't going to change that. It's all about being PC.

Yeah, I think everyone knows that going to KFC doesn't present a lot of overly healthy options. They did eliminate the trans fat from their chicken a couple years ago, but the sodium and overall fat levels are still very high.

Done in moderation, there's nothing at all wrong with KFC or fast food. It's the overindulgence that does you in. When will these groups, with obviously good intentions, realize that it's up to every person to decide what's right for him?