Brian Damage
01-22-2011, 05:00 PM
Betty White is timeless and beloved. But there's evidence America's all-consuming 2010 love affair with her may not carry over into 2011: Her TV Land sitcom Hot in Cleveland returned, and the ratings were way, way down. Just 2.9 million people watched the Season 2 opener — a stunning drop of more than 40 percent from last summer's series premiere. Even if you compare Wednesday's premiere to the show's August season finale, Hot is still off 25 percent. Worse, younger folks are escaping Cleveland at an even faster clip: The show's 1.1 rating with adults 25-54 is barely half the score of the Season 1 bow.
So the question is, have people tired of the ageless Betty White?
http://static.tvguide.com/MediaBin/Galleries/Shows/G_L/Hi_Hp/Hot_in_Cleveland/season1/hot-in-cleveland-betty-white-1.jpg
So the question is, have people tired of the ageless Betty White?
http://static.tvguide.com/MediaBin/Galleries/Shows/G_L/Hi_Hp/Hot_in_Cleveland/season1/hot-in-cleveland-betty-white-1.jpg