Brian Damage
03-02-2010, 10:44 AM
LOS ANGELES & BOSTON & NEW YORK, Mar 02, 2010 (BUSINESS WIRE) -- PAID, Inc. /quotes/comstock/11k!payd (PAYD 0.34, +0.00, +0.03%) and THE BOLD AND THE BEAUTIFUL have appointed Stone America, LLC, one of the nation's leading licensing and marketing firms, to develop and license THE BOLD AND THE BEAUTIFUL and "Forrester Creations" fashion lifestyle merchandise, to include home, apparel and beauty products, PAID, Inc. President of celebrity services KEITH GARDE announced today.
The Emmy(R) Award winning CBS drama series, which for 23 years has focused on the lives of a Beverly Hills fashion dynasty, captures the imagination of more than 35 million viewers a day in over 100 countries. It is the most watched series in its genre worldwide.
"This licensing program will extend the television viewing experience into the lives of our viewers in an authentic, fun and exciting way," said THE BOLD AND THE BEAUTIFUL's Executive Producer and Head Writer, BRADLEY P. BELL. "We're excited to work with PAID and Stone America to provide new products and fresh experiences for our worldwide fan base."
"THE BOLD AND THE BEAUTIFUL imprimatur has become recognized worldwide. To be able to capitalize on that recognition by launching a strategically coordinated fashion lifestyle program at retail will surely be a success at all levels," said ROB STONE, President of Stone America Licensing.
"This is a watershed moment for THE BOLD AND THE BEAUTIFUL," said FRANK CIMLER, Esq. and KEITH GARDE, the PAID, Inc. architects of the deal. "We're at a decisive turning point in the implementation and monetization of PAID, Inc.'s plan for the expansion of the THE BOLD AND BEAUTIFUL brand."
As previously announced, PAID will work along side THE BOLD AND THE BEAUTIFUL team in the licensing area, which will encompass retail and live experiences, among other categories. PAID is also working with THE BOLD AND THE BEAUTIFUL on the development of connected fan communities to support the series, including fan events and outreach for its stars, as well as coordinating the strategic direction of the series' website and social media initiatives. Fans can register on www.BoldAndBeautiful.com to receive news and automatic updates as new services, interactive events and licensing programs are announced, or visit any of the series' social media sites to immerse themselves in the world of THE BOLD AND THE BEAUTIFUL.
http://www.marketwatch.com/story/the-bold-and-the-beautiful-and-paid-inc-sign-with-stone-america-as-licensing-agent-2010-03-02?reflink=MW_news_stmp
The Emmy(R) Award winning CBS drama series, which for 23 years has focused on the lives of a Beverly Hills fashion dynasty, captures the imagination of more than 35 million viewers a day in over 100 countries. It is the most watched series in its genre worldwide.
"This licensing program will extend the television viewing experience into the lives of our viewers in an authentic, fun and exciting way," said THE BOLD AND THE BEAUTIFUL's Executive Producer and Head Writer, BRADLEY P. BELL. "We're excited to work with PAID and Stone America to provide new products and fresh experiences for our worldwide fan base."
"THE BOLD AND THE BEAUTIFUL imprimatur has become recognized worldwide. To be able to capitalize on that recognition by launching a strategically coordinated fashion lifestyle program at retail will surely be a success at all levels," said ROB STONE, President of Stone America Licensing.
"This is a watershed moment for THE BOLD AND THE BEAUTIFUL," said FRANK CIMLER, Esq. and KEITH GARDE, the PAID, Inc. architects of the deal. "We're at a decisive turning point in the implementation and monetization of PAID, Inc.'s plan for the expansion of the THE BOLD AND BEAUTIFUL brand."
As previously announced, PAID will work along side THE BOLD AND THE BEAUTIFUL team in the licensing area, which will encompass retail and live experiences, among other categories. PAID is also working with THE BOLD AND THE BEAUTIFUL on the development of connected fan communities to support the series, including fan events and outreach for its stars, as well as coordinating the strategic direction of the series' website and social media initiatives. Fans can register on www.BoldAndBeautiful.com to receive news and automatic updates as new services, interactive events and licensing programs are announced, or visit any of the series' social media sites to immerse themselves in the world of THE BOLD AND THE BEAUTIFUL.
http://www.marketwatch.com/story/the-bold-and-the-beautiful-and-paid-inc-sign-with-stone-america-as-licensing-agent-2010-03-02?reflink=MW_news_stmp