AKA
10-13-2007, 02:13 PM
Anyone download this? For those of you who don't know, Radiohead left their longtime record label, EMI (which is Capitol here in the U.S.) and released their new album, In Rainbows on their own. As of now, it's currently solely available on their website (inrainbows.com), and you can choose to buy a download of the album or a special edition "discbox," which comes with said download.
The unique thing about the download version of the album is that users can choose to pay whatever they want for it, including $0.00. Yes, you can legitimately "buy" the album for free. While this model may seem peculiar, I think Radiohead are pioneering something that might become the future of the music industry: self-distribution. Labels will become unnecessary.
And the "pick-your-own-price" model seems to be working so far. According to a survey conducted by Record Of The Day, 1/3 of users are choosing to download the album for free. The average price paying customers are choosing is £4, which is more than the band would get after the record label.
I downloaded the album yesterday, and I'm really enjoying it. I think it's stronger than their last album (2003's Hail To The Thief).
The unique thing about the download version of the album is that users can choose to pay whatever they want for it, including $0.00. Yes, you can legitimately "buy" the album for free. While this model may seem peculiar, I think Radiohead are pioneering something that might become the future of the music industry: self-distribution. Labels will become unnecessary.
And the "pick-your-own-price" model seems to be working so far. According to a survey conducted by Record Of The Day, 1/3 of users are choosing to download the album for free. The average price paying customers are choosing is £4, which is more than the band would get after the record label.
I downloaded the album yesterday, and I'm really enjoying it. I think it's stronger than their last album (2003's Hail To The Thief).